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Issues
Establish relationships with large agencies
Getting inside large advertising agencies can be tough for small to mid-size publishers. Agencies often focus on the largest advertising opportunities for their clients. So, how do you make your site larger? By combining your inventory with other sites’ inventory. Agencies work with our Global Web Alliance because they can get the audience diversity that may be offered by individual small sites, while still buying in volume from the aggregate inventory for their clients.
Get the most value out of video advertising
If you want to use video advertising, you need to make sure that you’re matching video with the right content on your site. From pre-roll and mid-roll to post-roll and in-banner, we’ll explore the types of video advertising that are right for you. Once we know that, then it’s about seamlessly serving video into your content. Open AdStream is the leading ad management platform with the flexibility to serve advertising in any format in any digital medium.
Understand the behaviours of your users
You can’t serve the right advertising to the right audience at the right time unless you know what that audience is doing. Open AdStream’s web analytics software answers important questions for you such as: how often do your users visit? What pages are they viewing the most? How often to they return? When web analytics software is integrated with an ad server, then you not only understand your audience better, but can also make immediate decisions and know that you’re serving the most effective ad at any moment. Open AdStream is the only ad management platform that brings it all together for you and integrates behavioural targeting so you have the most comprehensive understanding of your audience.
| > Ad management |
| > Targeting and Retention |
| > Web Site Analytics |
Attract quality advertisers to your website
Advertisers are looking for a specific audience that meets their needs. When you can show an advertiser that you have that audience, then they want to give you their business. The best way to get advertisers’ attention is to show them what your users are doing and who they are. Open AdStream has robust web analytics and behavioural targeting, so you can give advertisers the information they need. Reach more advertisers than ever before by becoming part of our Global Web Alliance, a digital advertising network of over 950 sites around the world.
| > Web site representation |
| > Ad Management |
| > The Global Web Alliance |
Generate the most revenue from your ad campaigns
Audience segmentation equals higher value. The more ways that you can segment your audience with greater specificity, the more that audience is worth to the advertiser. Open AdStream allows you to get granular with an audience. Red-headed men who listen to Irish music, drive pick-up trucks and live on the west coast? No problem. Open AdStream gives you the power to gather the most intelligence about your audience and transform that intelligence into revenue.
| > Ad management |
| > Inventory and Yield Management |
| > Open AdStream |
Increase the value of your inventory
If you have low value inventory that is difficult to extract revenue from, we have a profitable and easy solution for you. Becoming part of our Global Web Alliance allows you to pool that inventory with the inventory of other Web sites in order to create more attractive packages for advertisers to purchase. Combine that with the advanced analytics and precision targeting of Open AdStream, and your inventory has just became invaluable.
| > Ad management | |
| > Web site representation | |
| > The Global Web Alliance | |
| > Comprehensive Targeting |
Manage your ad network easily and effectively
Publishers told us what they were looking for in an ad network solution: the ability to easily choose which ads are delivered on their sites, to receive real-time updates on campaign status and to easily access comprehensive revenue reports. We designed Open AdStream’s Network Edition based on our relationships with publishers and advertising network owners who wanted to get the most value from their ad inventory. Now you can offer the same capabilities to the affiliates in your network.
| > Ad management |
| > Contract Management |
| > Inventory and Yield Management |
Use behavioural targeting to give advertisers the most value
Advertisers buy audience, so the better you understand the behaviour of your audience, the more valuable you are to advertisers. Behavioural targeting gives you the ability to deliver the right audience to your advertisers. Open AdStream makes behavioural targeting easy. In just one-click, you can create a behavioural segment, and serve ads to that audience. By better understanding the behaviours of your users and clustering them based on their behaviours, you can sell advertising against these clusters.
| > Ad management |
| > Comprehensive Targeting |
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