Playboy TV UK Signs 24/7 Real Media to Sell Advertising Space
Playboy TV UK Signs 24/7 Real Media to Sell Advertising Space
Date – 21 February 2007
Playboy TV UK, a leading provider of high-quality entertainment for adults, has recently signed 24/7 Real Media UK to sell and place advertising on www.playboy.co.uk and their other internet sites. Under the agreement 24/7 Real Media will source national and international advertisers for any advertising inventory not sold by the Playboy TV UK in-house team.
Playboy TV UK have a range of websites and www.playboy.co.uk is their principal site. Playboy.co.uk features exclusive photo galleries, video clips and behind-the-scenes footage from Playboy TV UK’s network of television channels.
Commenting on the appointment, Richard Gale, Director of Marketing & Sales, Playboy TV UK said: “As we launch more sites and reach more users we have increasing amounts of advertising space available across our sites. We are excited to be working with 24/7 Real Media to sell a portion of our expanding inventory. As we offer more of our video content online, the opportunity to run advertising before the clips is becoming increasingly important.”
Ed Stevenson, Managing Director, 24/7 Real Media said: “We are delighted to be working with Playboy TV UK, an innovative brand at the forefront of digital content and entertainment. We are confident that we can help them maximise revenue from their network of online properties.”
About Playboy TV UK
Playboy TV UK operates Playboy TV and five other premium TV channels, which are available on Sky Digital, ntl, and Telewest platforms. The channels are available as encrypted premium services on a monthly subscription and pay-per-night basis. Playboy TV UK also operates Playboy One, a free-to-air channel on Sky, and www.playboy.co.uk which features exclusive photo galleries, video clips, and behind-the-scenes footage. Playboy TV UK is a subsidiary of Playboy TV International.
About Playboy TV International
Playboy TV International (PTVI), a division of Playboy Enterprises, Inc. (NYSE: PLA), develops and operates quality adult-entertainment television networks worldwide under the Playboy, VIP, and other locally-originated brands. PTVI owns and operates 13 television networks in the United Kingdom/Europe and has joint ventures with leading international media partners to operate another 7 channels in Japan, Latin America and Iberia. PTVI also licenses and jointly manages with dominant Pay TV operators 8 branded networks in Australia, Hong Kong, Israel, New Zealand, South Korea, and Turkey.
About 24/7 Real Media.
24/7 Real Media is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency, and ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and Asia Pacific.
24/7 Real Media: The Science of Digital Marketing.
For further information please contact:
Janis Thomas – Playboy TV UK
020 8581 7420 and janis.thomas@playboytv.co.uk
Estelle Reale
24/7 Real Media Europe
Communications Director
T: +33 1 56 59 69 91
E: estelle.reale@247realmedia.com
