50connect implements 24/7 Real Media’s Open AdStream platform
50connect will use 24/7 Real Media’s Open AdStream to implement campaigns across the site, which attracts top-level advertisers including British Airways, Sky, Norwich Union and BUPA. The software will also enable advertisers to receive detailed real-time campaign reports.
Online publisher 50connect registers 2.5 million visits each month. It provides insight on topical news issues covering health, finance, travel and work, while chat rooms and community forums allow like-minded people to connect and share information and advice. 50connect is recognised by the eSuperbrand council - made up of high profile marketing, publishing and internet figures - as one of the leading online brands in the country alongside the BBC, Lastminute and eBay.
“50connect has undergone huge changes over the past few months,” said Julia Ellis, Director of Sales at 50connect. “The company has evolved – we are a standalone business and are very happy about our new deal with 24/7 Real Media. Open AdStream is one of the most advanced ad management platforms in the industry; it has already enhanced our campaigns and will help us learn more about our users. With the new site we are building on the brand’s seven year heritage; we are entering our second phase of development and have exciting advertiser partnerships lined up for 2008 - tie-ups with brands that will provide real value to our users.”
Sid Khema, Director of Publisher Solutions at 24/7 Real Media UK said: “The over 50 age category is the fastest growing demographic for internet use, so 50connect is a great addition to our network and an exciting site to be working with. With our technology we are well-placed to help them gain more in-depth knowledge of their audience and have the feedback mechanisms in place to show the immediate success of campaigns. In doing this we can support 50connect in continuing to attract high-profile advertisers and deliver real improvements to their business.”
